Let’s be real: if your website isn’t mobile-friendly, you’re losing leads and revenue. Over 50% of web traffic is mobile, and if your site isn’t built for it, users won’t stick around.

Why Mobile Optimisation Matters

1. Google’s Mobile-First Indexing: Google primarily ranks your site based on its mobile version. Bad mobile UX = lower rankings.

2. Impatience is Real: 53% of mobile users leave sites that take more than 3 seconds to load.

3. Revenue Impact: Mobile-optimised sites can see up to 20% more conversions.

3 Common Mistakes You’re Making (And How to Fix Them)

1. Slow Load Times

• The Problem: Every second of delay costs you conversions.

• Quick Fix: Compress images, use browser caching, and leverage Accelerated Mobile Pages (AMP).

2. Clunky Navigation

• The Problem: Small buttons and endless scrolling frustrate users.

• Quick Fix: Use hamburger menus and thumb-friendly buttons.

3. Overcomplicated Forms

• The Problem: No one wants to fill out 10 fields on mobile.

• Quick Fix: Simplify to essentials and enable auto-fill.

How to Fix It Fast

• Prioritise Mobile-First Design: Design for mobile first, then scale up.

• Speed Up: Lazy load images and reduce JavaScript.

• Test Regularly: Check load times, bounce rates, and mobile conversions separately.

Bottom Line: Mobile optimisation isn’t optional—it’s a revenue driver.

Ready to fix it? 📌