Why Most “One-Page Websites” Are Killing Your Business
April 3, 2025
Written by
Gabriel
The one-page website trend? It looks clean. It feels modern. And if you’re a photographer or a portfolio brand, it might be enough.
But for most businesses — especially those selling a service, offering multiple solutions, or aiming to convert — it’s a silent killer.
Here’s why compressing everything onto a single scroll is likely costing you trust, leads, and long-term growth.
This article breaks down:
The psychological problem with one-page sites
Why Google hates them
What you’re missing in terms of SEO and conversion
The smarter alternative for small and mid-size businesses
Looks Slick, Converts Poorly
One-page sites feel simple — but simplicity isn’t the goal. Clarity is.
A visitor who scrolls endlessly, unsure where one section ends and another begins, is mentally exhausted before they reach your CTA.
Common issues with one-pagers:
One generic CTA at the bottom of the page
No clear segmentation by audience or offer
No chance to rank for multiple keywords
Everything competing for attention all at once
Google Doesn’t Like Flat
You can’t build real SEO power with one page. Why?
Because:
You have one URL to target every service and every keyword
Internal linking? Impossible
Topical authority? Zero
If your competitors have dedicated, SEO-optimized pages for each service, they’ll win the organic traffic every time.
Analytics? Forget It
With a one-pager, your data becomes useless:
Bounce rate tells you nothing
You can’t track performance per section
A/B testing is clunky or impossible
Heatmaps become chaos maps
You need structure to know what’s working — and what isn’t.
The Better Alternative
Not every business needs a 20-page site. But here’s the minimum viable structure that works for most real companies:
Homepage (with overview + clear CTA)
Individual pages for each core offer or service
About / Team page (builds trust)
Contact page (with a form or booking CTA)
Blog / Insights (for SEO and content marketing)
Optional but powerful:
Case studies or testimonials
Pricing / FAQ
When a One-Pager Actually Works
There are exceptions. A one-page site might be fine if:
You’re testing a new MVP or landing page
You’re a solo creative with one offer
You’re building a temporary or seasonal campaign
Even then — be strategic.
Conclusion – Stop Oversimplifying What Should Be Strategic
Your website shouldn’t just scroll. It should sell.
And a one-page structure rarely gives you the tools to do that.
Want a site that looks sharp, performs better, and grows with your business? Let’s talk — we design websites that convert.