Product Studio
Anchorlex
From prototype to go-to-market: building and launching AnchorLex
Know More
We built a product, validated it with real legal teams, then operationalized marketing and sales to win Florida first, and scale nationally.®
"Could have not done it without Nexus"
"Nexus made it easy for me to focus on running the business while they handled the intricacies of design, development and marketing." - Eric Garcia, Founder.
The Business
AnchorLex : court orders to calendar events, automatically
AnchorLex is a legal workflow product that turns court orders (CMOs, case orders) into structured deadlines and auto-creates calendar events. The target users are legal assistants, paralegals, and case managers—starting with a focused push in Florida law firms. The promise is simple: remove manual deadline entry, reduce errors, and save hours every week.
This case study covers a dual involvement: (1) Nexus Global Partners delivering product work through the agency, and (2) an embedded co-founder-level role to drive product + marketing execution through launch (Gabriel Levi, our co-founder)
The Process
Two phases: agency build → embedded ownership for commercialization
Phase 1 — Product build via Nexus (prototype + validation)
We treated AnchorLex like a real product from day one, not a “quick MVP.” The scope covered:
Product discovery: mapping the workflow pain, defining the core jobs-to-be-done, and locking the minimum feature set that actually delivers value.
Branding + positioning: clear promise, clear ICP, and language that legal teams recognize immediately.
Product design (Figma): end-to-end UX/UI for the core flow (upload → extract → review → publish to calendar).
Prototyping over ~6 months: iterative cycles, tightening flows, eliminating friction, and turning assumptions into usable interactions.
Pre-launch testing: organized outreach to potential users, structured feedback collection, and iteration based on what people actually did—not what they said.
Phase 2 — Embedded role (Head of Product & Marketing) to launch and scale of Gabriel
Once the product foundation was validated, the work shifted from “build” to “commercialize.” I moved from agency delivery to co-founder-level execution, enabling Gabriel (Nexus co-founder) to step into CPO + CMO ownership with a real operating system behind him:
Launch readiness: KPIs, activation/retention feedback loops, and conversion paths (demo booking + paid subscription tracking).
GTM stack & instrumentation: GA4/GTM setup, conversion events, Cal.com funnel tracking, and measurement discipline from day one.
Channel execution (Florida-first): LinkedIn (Sales Navigator + Dripify), Google Ads (search campaigns + iteration), and Apollo for scaled outbound (segmented lists, deliverability, sequences).
Commercial focus: positioning, landing page clarity, offer structure, and a Florida market-leader strategy designed to expand nationally after dominance.
The Result
A validated product, launched with a measurable GTM engine
AnchorLex shipped as a commercial product with:
A validated prototype turned into a launchable, sellable product, built through disciplined discovery, design, iteration, and real-user testing.
A clear, narrow initial wedge (Florida legal teams) instead of unfocused “national from day one” noise.
A measured go-to-market system across paid search and outbound, with analytics and conversion tracking designed to scale.
A handoff that wasn’t theoretical: Gabriel could step into CPO/CMO execution with structures, workflows, and channel playbooks already built, so the team could focus on winning the market, not improvising basics.
This is what Nexus delivers when the ask is serious: product strategy, product design, and the marketing engine that turns a prototype into revenue.
More Works
©2025
More Works
©2025
FAQ
FAQ
01
What does Nexus actually do?
02
How long does a typical project take?
03
What industries do you specialise in?
04
How is your pricing structured?
05
How does remote collaboration work?
06
Who owns the work when we’re done?
07
Do you offer post-launch support?
08
How do we get started?
01
What does Nexus actually do?
02
How long does a typical project take?
03
What industries do you specialise in?
04
How is your pricing structured?
05
How does remote collaboration work?
06
Who owns the work when we’re done?
07
Do you offer post-launch support?
08
How do we get started?
Latest Updates
©2025
Latest Updates
©2025
Wanna collaborate with us?
Wanna collaborate with us?
Let's Work Together
Product Studio
Anchorlex
From prototype to go-to-market: building and launching AnchorLex
Know More
We built a product, validated it with real legal teams, then operationalized marketing and sales to win Florida first, and scale nationally.®
"Could have not done it without Nexus"
"Nexus made it easy for me to focus on running the business while they handled the intricacies of design, development and marketing." - Eric Garcia, Founder.
The Business
AnchorLex : court orders to calendar events, automatically
AnchorLex is a legal workflow product that turns court orders (CMOs, case orders) into structured deadlines and auto-creates calendar events. The target users are legal assistants, paralegals, and case managers—starting with a focused push in Florida law firms. The promise is simple: remove manual deadline entry, reduce errors, and save hours every week.
This case study covers a dual involvement: (1) Nexus Global Partners delivering product work through the agency, and (2) an embedded co-founder-level role to drive product + marketing execution through launch (Gabriel Levi, our co-founder)
The Process
Two phases: agency build → embedded ownership for commercialization
Phase 1 — Product build via Nexus (prototype + validation)
We treated AnchorLex like a real product from day one, not a “quick MVP.” The scope covered:
Product discovery: mapping the workflow pain, defining the core jobs-to-be-done, and locking the minimum feature set that actually delivers value.
Branding + positioning: clear promise, clear ICP, and language that legal teams recognize immediately.
Product design (Figma): end-to-end UX/UI for the core flow (upload → extract → review → publish to calendar).
Prototyping over ~6 months: iterative cycles, tightening flows, eliminating friction, and turning assumptions into usable interactions.
Pre-launch testing: organized outreach to potential users, structured feedback collection, and iteration based on what people actually did—not what they said.
Phase 2 — Embedded role (Head of Product & Marketing) to launch and scale of Gabriel
Once the product foundation was validated, the work shifted from “build” to “commercialize.” I moved from agency delivery to co-founder-level execution, enabling Gabriel (Nexus co-founder) to step into CPO + CMO ownership with a real operating system behind him:
Launch readiness: KPIs, activation/retention feedback loops, and conversion paths (demo booking + paid subscription tracking).
GTM stack & instrumentation: GA4/GTM setup, conversion events, Cal.com funnel tracking, and measurement discipline from day one.
Channel execution (Florida-first): LinkedIn (Sales Navigator + Dripify), Google Ads (search campaigns + iteration), and Apollo for scaled outbound (segmented lists, deliverability, sequences).
Commercial focus: positioning, landing page clarity, offer structure, and a Florida market-leader strategy designed to expand nationally after dominance.
The Result
A validated product, launched with a measurable GTM engine
AnchorLex shipped as a commercial product with:
A validated prototype turned into a launchable, sellable product, built through disciplined discovery, design, iteration, and real-user testing.
A clear, narrow initial wedge (Florida legal teams) instead of unfocused “national from day one” noise.
A measured go-to-market system across paid search and outbound, with analytics and conversion tracking designed to scale.
A handoff that wasn’t theoretical: Gabriel could step into CPO/CMO execution with structures, workflows, and channel playbooks already built, so the team could focus on winning the market, not improvising basics.
This is what Nexus delivers when the ask is serious: product strategy, product design, and the marketing engine that turns a prototype into revenue.
More Works
©2025
FAQ
01
What does Nexus actually do?
02
How long does a typical project take?
03
What industries do you specialise in?
04
How is your pricing structured?
05
How does remote collaboration work?
06
Who owns the work when we’re done?
07
Do you offer post-launch support?
08
How do we get started?
Latest Updates
©2025
Wanna collaborate with us?
Let's Work Together
Product Studio
Anchorlex
From prototype to go-to-market: building and launching AnchorLex
Know More
We built a product, validated it with real legal teams, then operationalized marketing and sales to win Florida first, and scale nationally.®
"Could have not done it without Nexus"
"Nexus made it easy for me to focus on running the business while they handled the intricacies of design, development and marketing." - Eric Garcia, Founder.
The Business
AnchorLex : court orders to calendar events, automatically
AnchorLex is a legal workflow product that turns court orders (CMOs, case orders) into structured deadlines and auto-creates calendar events. The target users are legal assistants, paralegals, and case managers—starting with a focused push in Florida law firms. The promise is simple: remove manual deadline entry, reduce errors, and save hours every week.
This case study covers a dual involvement: (1) Nexus Global Partners delivering product work through the agency, and (2) an embedded co-founder-level role to drive product + marketing execution through launch (Gabriel Levi, our co-founder)
The Process
Two phases: agency build → embedded ownership for commercialization
Phase 1 — Product build via Nexus (prototype + validation)
We treated AnchorLex like a real product from day one, not a “quick MVP.” The scope covered:
Product discovery: mapping the workflow pain, defining the core jobs-to-be-done, and locking the minimum feature set that actually delivers value.
Branding + positioning: clear promise, clear ICP, and language that legal teams recognize immediately.
Product design (Figma): end-to-end UX/UI for the core flow (upload → extract → review → publish to calendar).
Prototyping over ~6 months: iterative cycles, tightening flows, eliminating friction, and turning assumptions into usable interactions.
Pre-launch testing: organized outreach to potential users, structured feedback collection, and iteration based on what people actually did—not what they said.
Phase 2 — Embedded role (Head of Product & Marketing) to launch and scale of Gabriel
Once the product foundation was validated, the work shifted from “build” to “commercialize.” I moved from agency delivery to co-founder-level execution, enabling Gabriel (Nexus co-founder) to step into CPO + CMO ownership with a real operating system behind him:
Launch readiness: KPIs, activation/retention feedback loops, and conversion paths (demo booking + paid subscription tracking).
GTM stack & instrumentation: GA4/GTM setup, conversion events, Cal.com funnel tracking, and measurement discipline from day one.
Channel execution (Florida-first): LinkedIn (Sales Navigator + Dripify), Google Ads (search campaigns + iteration), and Apollo for scaled outbound (segmented lists, deliverability, sequences).
Commercial focus: positioning, landing page clarity, offer structure, and a Florida market-leader strategy designed to expand nationally after dominance.
The Result
A validated product, launched with a measurable GTM engine
AnchorLex shipped as a commercial product with:
A validated prototype turned into a launchable, sellable product, built through disciplined discovery, design, iteration, and real-user testing.
A clear, narrow initial wedge (Florida legal teams) instead of unfocused “national from day one” noise.
A measured go-to-market system across paid search and outbound, with analytics and conversion tracking designed to scale.
A handoff that wasn’t theoretical: Gabriel could step into CPO/CMO execution with structures, workflows, and channel playbooks already built, so the team could focus on winning the market, not improvising basics.
This is what Nexus delivers when the ask is serious: product strategy, product design, and the marketing engine that turns a prototype into revenue.
More Works
©2025
FAQ
What does Nexus actually do?
How long does a typical project take?
What industries do you specialise in?
How is your pricing structured?
How does remote collaboration work?
Who owns the work when we’re done?
Do you offer post-launch support?
How do we get started?
Latest Updates
©2025
Wanna collaborate with us?