Blend had a brand and a big idea—but no structure for how to express it online. We worked closely with co-founder Ketna to define how to position their services, explain fractional leadership, and showcase their leaders. Through workshops, drafts, and ongoing feedback loops, we helped translate their vision into layouts and flows. We wireframed everything in Figma, ensuring a frictionless UX, and then built it in Framer for full responsiveness and performance. The result was a simple, elegant, and fast site, aligned with their tone and ready to grow alongside their business. We also helped them strategize the next steps, including setting up an analytics platform to track their website activity on a deep level.