2025
Paapi
Bringing Clarity to Ad Measurement—From Product UX to Website Launch
Software Design
Website
Know More
Paapi is redefining ad measurement. We helped them redesign their product UX and ship a website that converts fast.
"Excellent service level and highly competitive price"
"Nexus was super responsive from the start of our collaboration around the platform UX redesign to the final delivery, always willing to go over and above taking calls at all hours and over weekends at times to ensure that we kept to an ambitious timeline, as well as not rushing us to sign it off, allowing for tweaks that needed to be made some of which naturally can only be identified after delivery. This excellent service level and highly competitive price point combined with an excellent standard of work delivered prompted us to choose to use them for our web design - which was also delivered with the same service levels and which we’re super pleased with." - Dan Hesmondhalgh, Co-founder & CEO
The Business
A Smarter, Independent Way to Measure Ad Spend Across Channels
Paapi is a next-gen ad measurement platform helping brands see what actually drives ROI — across campaigns, creatives, and channels. Unlike legacy tools or ad platforms grading their own homework, Paapi offers independent, cost-weighted insights rooted in real user journeys. Using PETs (privacy-enhancing technologies), user-level tracking, and AI modelling, the platform gives marketers clear answers to: what's working, what's wasted, and what to do next. Backed by SFC Capital with a £420,000 pre-seed round, and trusted by DTC brands, Paapi is pushing forward a new kind of ad measurement: one marketers can finally trust.
The Process
Full Product UX Redesign and a Clean Marketing Site Built for Conversion
Paapi’s MVP had functional value, but its design wasn’t doing the product justice. We came in to completely rethink the UX and UI — starting from a blank canvas. Over two months, we worked closely with their team to simplify user flows, improve navigation, and clarify interactions, all while keeping the UI clean and intuitive. Once validated, we delivered a ready-for-dev Figma file that saved their engineers serious time. Satisfied with the results, they brought us back to design their website from scratch. In just a few weeks, we shipped a site that matched their positioning and goals, designed to convert.
The Result
Product Clarity, Marketing Power, and Early Wins Right Out the Gate
The new product UX gave the Paapi team a strong foundation to build on, making their vision easier to execute and scale. The new website? It started working immediately. Within the first week of launch, it brought in 500+ visits and 2 conversions, early traction that validated the direction. Built in Framer, the site is clean, fast, and flexible for the team to manage. The best part? This is just the beginning. We’re continuing to support Paapi as they evolve their platform and gear up for growth.
Let's Work Together
(CQ® — 01)
©2025
Contact Now
Got an idea?
We would love to chat about it, and see if our team could help you reach your goals.
For general enquiries, fill out the form to get in touch. Alternatively, book a call below to get a free 30min consultation with our founder Gabriel!
Free 30min consultation call
Free 30min consultation call
Get advices and next steps for your project
Get advices and next steps for your project
More Works
(GQ® — 02)
©2025
FAQ
01
What does Nexus actually do?
02
How long does a typical project take?
03
What industries do you specialise in?
04
How is your pricing structured?
05
How does remote collaboration work?
06
Who owns the work when we’re done?
07
Do you offer post-launch support?
08
How do we get started?
2025
Paapi
Bringing Clarity to Ad Measurement—From Product UX to Website Launch
Software Design
Website
Know More
Paapi is redefining ad measurement. We helped them redesign their product UX and ship a website that converts fast.
"Excellent service level and highly competitive price"
"Nexus was super responsive from the start of our collaboration around the platform UX redesign to the final delivery, always willing to go over and above taking calls at all hours and over weekends at times to ensure that we kept to an ambitious timeline, as well as not rushing us to sign it off, allowing for tweaks that needed to be made some of which naturally can only be identified after delivery. This excellent service level and highly competitive price point combined with an excellent standard of work delivered prompted us to choose to use them for our web design - which was also delivered with the same service levels and which we’re super pleased with." - Dan Hesmondhalgh, Co-founder & CEO
The Business
A Smarter, Independent Way to Measure Ad Spend Across Channels
Paapi is a next-gen ad measurement platform helping brands see what actually drives ROI — across campaigns, creatives, and channels. Unlike legacy tools or ad platforms grading their own homework, Paapi offers independent, cost-weighted insights rooted in real user journeys. Using PETs (privacy-enhancing technologies), user-level tracking, and AI modelling, the platform gives marketers clear answers to: what's working, what's wasted, and what to do next. Backed by SFC Capital with a £420,000 pre-seed round, and trusted by DTC brands, Paapi is pushing forward a new kind of ad measurement: one marketers can finally trust.
The Process
Full Product UX Redesign and a Clean Marketing Site Built for Conversion
Paapi’s MVP had functional value, but its design wasn’t doing the product justice. We came in to completely rethink the UX and UI — starting from a blank canvas. Over two months, we worked closely with their team to simplify user flows, improve navigation, and clarify interactions, all while keeping the UI clean and intuitive. Once validated, we delivered a ready-for-dev Figma file that saved their engineers serious time. Satisfied with the results, they brought us back to design their website from scratch. In just a few weeks, we shipped a site that matched their positioning and goals, designed to convert.
The Result
Product Clarity, Marketing Power, and Early Wins Right Out the Gate
The new product UX gave the Paapi team a strong foundation to build on, making their vision easier to execute and scale. The new website? It started working immediately. Within the first week of launch, it brought in 500+ visits and 2 conversions, early traction that validated the direction. Built in Framer, the site is clean, fast, and flexible for the team to manage. The best part? This is just the beginning. We’re continuing to support Paapi as they evolve their platform and gear up for growth.
Let's Work Together
(CQ® — 01)
©2025
Contact Now
Got an idea?
We would love to chat about it, and see if our team could help you reach your goals.
For general enquiries, fill out the form to get in touch. Alternatively, book a call below to get a free 30min consultation with our founder Gabriel!
Free 30min consultation call
Get advices and next steps for your project
More Works
(GQ® — 02)
©2025
FAQ
01
What does Nexus actually do?
02
How long does a typical project take?
03
What industries do you specialise in?
04
How is your pricing structured?
05
How does remote collaboration work?
06
Who owns the work when we’re done?
07
Do you offer post-launch support?
08
How do we get started?
2025
Paapi
Bringing Clarity to Ad Measurement—From Product UX to Website Launch
Software Design
Website
Know More
Paapi is redefining ad measurement. We helped them redesign their product UX and ship a website that converts fast.
"Excellent service level and highly competitive price"
"Nexus was super responsive from the start of our collaboration around the platform UX redesign to the final delivery, always willing to go over and above taking calls at all hours and over weekends at times to ensure that we kept to an ambitious timeline, as well as not rushing us to sign it off, allowing for tweaks that needed to be made some of which naturally can only be identified after delivery. This excellent service level and highly competitive price point combined with an excellent standard of work delivered prompted us to choose to use them for our web design - which was also delivered with the same service levels and which we’re super pleased with." - Dan Hesmondhalgh, Co-founder & CEO
The Business
A Smarter, Independent Way to Measure Ad Spend Across Channels
Paapi is a next-gen ad measurement platform helping brands see what actually drives ROI — across campaigns, creatives, and channels. Unlike legacy tools or ad platforms grading their own homework, Paapi offers independent, cost-weighted insights rooted in real user journeys. Using PETs (privacy-enhancing technologies), user-level tracking, and AI modelling, the platform gives marketers clear answers to: what's working, what's wasted, and what to do next. Backed by SFC Capital with a £420,000 pre-seed round, and trusted by DTC brands, Paapi is pushing forward a new kind of ad measurement: one marketers can finally trust.
The Process
Full Product UX Redesign and a Clean Marketing Site Built for Conversion
Paapi’s MVP had functional value, but its design wasn’t doing the product justice. We came in to completely rethink the UX and UI — starting from a blank canvas. Over two months, we worked closely with their team to simplify user flows, improve navigation, and clarify interactions, all while keeping the UI clean and intuitive. Once validated, we delivered a ready-for-dev Figma file that saved their engineers serious time. Satisfied with the results, they brought us back to design their website from scratch. In just a few weeks, we shipped a site that matched their positioning and goals, designed to convert.
The Result
Product Clarity, Marketing Power, and Early Wins Right Out the Gate
The new product UX gave the Paapi team a strong foundation to build on, making their vision easier to execute and scale. The new website? It started working immediately. Within the first week of launch, it brought in 500+ visits and 2 conversions, early traction that validated the direction. Built in Framer, the site is clean, fast, and flexible for the team to manage. The best part? This is just the beginning. We’re continuing to support Paapi as they evolve their platform and gear up for growth.
Let's Work Together
©2025
Contact Now
Got an idea?
We would love to chat about it, and see if our team could help you reach your goals.
For general enquiries, fill out the form to get in touch. Alternatively, book a call below to get a free 30min consultation with our founder Gabriel!
Free 30min consultation call
Get advices and next steps for your project
More Works
©2025
FAQ
What does Nexus actually do?
How long does a typical project take?
What industries do you specialise in?
How is your pricing structured?
How does remote collaboration work?
Who owns the work when we’re done?
Do you offer post-launch support?
How do we get started?